So, I was at home on the Xbox killin' time with some friends on Call of Duty Modern Warfare 2 (classic IT nerd right?), and between matches, I often wander into the kitchen for snacks and what-not, and I usually just go with a glass of ice water to wash it all down. But, knowing that there was Kool-Aid in the cabinets, I almost felt obligated to go for that over the plain water.
So what? Well, its almost not my fault... I had to go for it. Being hardwired the way we humans are... I.E. stock up on calories for the rough patches of life when calories are scarce (which have all but disappeared in modern society), my conscious knew the Kool-Aid was there, my eyes saw the Kool-Aid, spit glands in my mouth began working, and the rest is history (catch the pun there?).
So why did we have Kool-Aid in the first place? Its cheap, tastes really good (mostly), I know its perfectly safe to consume as I've been consuming it for the greater part of my life (omnivore dilemma averted), and its designed just for these situations... its fast to make, full of flavor, designed to look like its full of flavor (hence the ultra bright, intense colors), and, most importantly, advertisements train us to want it...
~commercial interruption~
Kool-Aid man comes on screen on a skate board in some spectacular flip (not spilling any of the Kool-Aid inside of him of course), lots of kids say its great, and a new flavor is introduced with the Kool-Aid man's stamp of approval... "Ooooooooooooooooohhh Yeeeeeeaaaaaaaaah!"
~we now return to our scheduled programming~
(Brave New World?)
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